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Changing the Name of the Game: A Look into the Future of Investing Millennials have the potential to significantly alter the way the financial services industry caters to individual investors. The newest generation of workers, the first to grow up entirely in the age of smart phones and the internet, don’t view investments as stocks and bonds run by Wall Street. They are increasingly looking at the investment process as a do-it-yourself project using technology and social networking to invest in ideas, not asset classes. Uber in, taxis out. Airbnb in, hotels ...
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